This guide walks you through how to change landing page in WordPress using built-in settings, page builders, or custom code. Whether you’re using a theme like Astra or a plugin like Elementor, you’ll find clear, beginner-friendly steps to update your homepage quickly and safely.
Key Takeaways
- Understand the difference between static and dynamic homepages: WordPress lets you choose between a blog feed or a custom static page as your landing page.
- Use the WordPress Customizer or Settings menu: Most themes allow you to change your landing page without coding via the Reading Settings.
- Page builders simplify design changes: Tools like Elementor or Gutenberg make it easy to redesign your landing page visually.
- Always back up your site first: Prevent data loss by creating a backup before making major changes to your homepage.
- Test on mobile and desktop: Ensure your new landing page looks great on all devices after updating.
- Troubleshoot common issues: If your changes don’t appear, clear cache, check permalinks, or review theme settings.
How to Change Landing Page in WordPress: A Complete Guide
Changing your landing page in WordPress might sound technical, but it’s actually quite simple—even for beginners. Whether you’re launching a new campaign, redesigning your site, or just want a fresher look, updating your homepage is one of the most effective ways to engage visitors. In this guide, you’ll learn exactly how to change landing page in WordPress using built-in tools, popular page builders, and a few pro tips to keep everything running smoothly.
Your landing page is often the first thing visitors see, so it needs to make a strong impression. Maybe you’re promoting a product, sharing a blog, or collecting email signups—whatever your goal, WordPress gives you full control over what appears on your homepage. Let’s walk through the process step by step.
Step 1: Understand Your Current Landing Page Setup
Before making changes, it helps to know how your current homepage is set up. WordPress offers two main options for your homepage:
- Your latest posts: This shows your most recent blog posts in reverse chronological order. It’s great for blogs or news sites.
- A static page: This displays a specific page you’ve created—like “Home,” “Welcome,” or “Get Started.” This is ideal for business sites, portfolios, or marketing pages.
To check your current setting, go to Settings > Reading in your WordPress dashboard. Under “Your homepage displays,” you’ll see which option is selected.
If you’re using a theme that comes with a custom homepage template (like many business or landing page themes), your landing page might be controlled by the theme itself. In that case, you may need to use the Customizer or a theme-specific panel to make changes.
Step 2: Create or Choose a New Landing Page
Now it’s time to pick or build the page you want to use as your new landing page.
Option A: Use an Existing Page
If you already have a page you’d like to use (like “Home” or “Welcome”), skip to the next step. But if not, create one:
- Go to Pages > Add New.
- Give your page a title, such as “Home” or “Landing Page.”
- Add your content—headlines, images, buttons, forms, etc.
- Click Publish.
Option B: Build a New Page with a Page Builder
For more design flexibility, use a page builder like Elementor, Beaver Builder, or the built-in Gutenberg editor.
If you’re using Elementor:
- Install and activate the Elementor plugin if you haven’t already.
- Edit your new page with Elementor by clicking “Edit with Elementor.”
- Drag and drop sections, add headlines, images, call-to-action buttons, and more.
- Save and publish when done.
Page builders let you create professional-looking landing pages without touching code. They’re perfect for marketing campaigns, product launches, or lead generation.
Option C: Use a Landing Page Template
Many WordPress themes come with pre-designed landing page templates. For example, themes like Astra, Neve, or GeneratePress offer one-click import options for landing pages.
To use one:
- Go to Appearance > Customize or Theme Options.
- Look for “Starter Templates” or “Import Demo Content.”
- Choose a landing page design and import it.
- Customize the content to match your brand.
This is a fast way to get a polished landing page up and running in minutes.
Step 3: Set Your New Page as the Homepage
Visual guide about How to Change Landing Page in WordPress
Image source: i0.wp.com
Once your new page is ready, it’s time to make it your official landing page.
Using WordPress Reading Settings
This is the most common and reliable method:
- Go to Settings > Reading in your WordPress dashboard.
- Under “Your homepage displays,” select A static page.
- In the “Homepage” dropdown, choose the page you just created (e.g., “Home”).
- If you want a separate blog page, select one under “Posts page” (optional).
- Click Save Changes.
That’s it! Your new page is now your landing page.
Using the WordPress Customizer
Some themes allow you to set the homepage via the Customizer:
- Go to Appearance > Customize.
- Look for “Homepage Settings” or “Static Front Page.”
- Select your desired page from the dropdown.
- Click Publish to save.
This method is especially common with themes that include custom homepage sections.
Step 4: Customize Your Landing Page Design
Now that your page is live, you can fine-tune its appearance.
Edit Content and Layout
Use the WordPress editor or your page builder to:
- Update headlines and subheadings
- Add high-quality images or videos
- Insert buttons (e.g., “Sign Up,” “Learn More”)
- Embed contact forms or email opt-ins
Keep your design clean and focused. A good landing page guides visitors toward one clear action.
Adjust Colors and Fonts
Most themes let you change colors and fonts via Appearance > Customize > Colors & Fonts. Match your branding for a professional look.
If you need more control, you can add custom CSS. For guidance, check out our guide on the best way to add CSS in WordPress.
Optimize for Mobile
Always preview your landing page on mobile. Use the responsive view in your page builder or visit your site on a phone. Make sure text is readable, buttons are tappable, and images scale correctly.
Step 5: Test and Troubleshoot
After making changes, test your site thoroughly.
Clear Your Cache
If your new landing page doesn’t appear, you might be seeing a cached version. Clear your browser cache and any site cache (from plugins like WP Super Cache or W3 Total Cache).
Check Permalinks
Sometimes, permalink issues can prevent pages from loading correctly. Go to Settings > Permalinks and click “Save Changes” to refresh them.
Review Theme Settings
If your theme has custom homepage options, make sure they’re not overriding your Reading Settings. For example, some themes use a “Front Page” template that must be assigned in the page editor.
Use a Child Theme for Major Changes
If you’re editing theme files or adding custom code, always use a child theme to avoid losing changes when the theme updates.
Pro Tips for a High-Converting Landing Page
- Keep it simple: Focus on one goal—whether it’s signing up, buying, or learning more.
- Use strong headlines: Tell visitors exactly what you offer in the first few seconds.
- Add social proof: Include testimonials, logos, or stats to build trust.
- Make buttons stand out: Use contrasting colors and action-oriented text like “Get Started Now.”
- Load fast: Optimize images and avoid heavy plugins to keep your page speedy.
Conclusion
Changing your landing page in WordPress is easier than you think. Whether you’re using the built-in Reading Settings, a page builder like Elementor, or a custom theme template, you have full control over what visitors see when they land on your site. By following this guide, you can update your homepage quickly, safely, and effectively.
Remember to back up your site before making changes, test on multiple devices, and keep your design focused on your goal. With a strong landing page, you’ll make a great first impression and convert more visitors into customers or subscribers.
Now go ahead—give your site the fresh start it deserves!